Coventry For Intermediaries 2015-2019

Objective

After gaining more experience at the Coventry Building Society, I was entrusted with the responsibility of creating artwork for our launch product literature. This task required me to produce artwork in compliance with the new FSCS guidelines, ensuring that all regulatory standards were met. I was also tasked with designing the product information to be featured as a full-page spread, which involved a deep understanding of layout

and visual hierarchy. Additionally, I had to master the creation of an 8-page roll-folded brochure, which necessitated learning about precise folding techniques and the intricacies of page sequencing to ensure a professional and coherent final product. Furthermore, I was responsible for producing an infographic explaining the next ISA saving procedures to be included in the “Welcome to Your Account” leaflet, which required clear, concise, and visually engaging communication of complex information.