Royal British train station takeover

Objective

In collaboration with a local design agency, we aimed to enhance the campaign’s accessibility to a broader audience. To achieve this, we planned a brand takeover of Coventry train station, a site of historical significance as it was the station soldiers used upon returning from conflict. The agency managed all communications with the station authorities and  co-ordinated with the printers to ensure smooth execution. Meanwhile, I concentrated on the creative aspects, developing the design elements of the campaign to ensure they resonated with the intended message and audience. Our efforts were recognised with an award from the CIM Marketing Excellence Awards for best partnership campaign, highlighting the campaign’s effectiveness and our dedication to high standards in marketin