Coventry Building Society - Sunny days Campaign

Objective

In mid-2024, I played a key role in developing the Sunny days Saver account campaign, which focused on promoting a new savings account. I tasked created several illustrations for the campaign, starting from sketches that were refined in Adobe Illustrator and enhanced with shadowing and texture within Photoshop.

Working alongside with the rest of the design team, who contributed additional illustrations and developed the Sunny Days campaign backdrop, we brought the concept to life. The campaign included large-scale billboards in major 3 cities such as Birmingham, Manchester, and London.

In Addition, we launched a social media campaign to help push the awareness of the savings account with large rates. As well created an animation for a digital van that toured Westfield Stratford in London, enhancing the campaign’s reach. This was complemented by a dedicated stand at the shopping centre, which aimed to increase brand awareness and engage directly with the public.