Coventry Building Society 2019-present

Objective

While working alongside the London-based agency SomeOne, I played a pivotal role in establishing the new brand identity in 2020 for the Coventry Building Society. Our collaborative efforts resulted in a stunning brand that seamlessly integrated illustration and photography. The illustrations were meticulously designed by an illustrator Eiko Ojala which he produced a paper-like look and feel, characterised by a craft paper cut aesthetic. This handcrafted quality harmonised beautifully with the photography, creating a cohesive and visually engaging brand presence. Through our joint creativity and strategic vision, we managed to produce a brand that not only stands out but also resonates deeply with the members and employees...